Bike Mode
Overview
More than 70% of the J series phone owners were in the 18-25 Age group and owning bike. This user group also had high road accidents due to rash driving and importantly talking on phone while riding. The project created a social campaign - Calls can wait! And provided call management solution for bike riders.
Team
- UX Lead (Myself)
- 1 UX Designer
- 1 Visual Designer
- Product Innovation Manager
- 1 SDM, 10 Developers
My contribution
- Led project planning (Stakeholder workshops)
- Formulating design strategy and directions
- End to End Design reviews
- Pitching to executives and product planners
Year
2016
Methodology
Process
