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Redefined mobile home, Integrated app journeys

Overview

Team

  • UX Lead (Myself)
  • 7 UX Designers
  • 5 Visual Designers
  • 1 UX researcher
  • 1 SDM, 30 Developers
  • Design and Tech leadership as sponsors

My contribution

  • Led project planning and budgeting
  • Onboarding 3rd party vendor for design research and concept direction
  • design strategy and product positioning
  • End to End Design reviews
  • Pitching to executives and product planners

Year

2014

Methodology

Process

Outcome