Device for Life
Overview
Team
- UX Lead (Myself)
- 1 UX Designers
- 1 UX researcher
- 1 PM
- 1 SDM, 6 Developers
My contribution
- Created work backwards plan
- Concept directions
- Steered the stakeholder (UX-PM) discussions, managing timelines for multiple leadership reviews.
- Influencing partner teams (core search and detail page) for the experimentation and launch.
Year
2018
Methodology
Process
Outcome
- Positive Weblab: Conversion +0.30% at p=0.005, Units +0.65% at p=0.004, OPS INR 1000 MM.
- Established construct for HCTP items (TV, Mobiles) shopping in Amazon and IC.
- Gave birth to world wide concept of Twister Plus.