PrimeNow Storefront Design
Overview
The project involved CX for migrating non-prime customers to sign up up Prime, post 2 hr delivery was decided to be Prime only benefit. Earlier AmazonPrime Now app can then be used by both Prime and non-Prime members. Prime members would be able to checkout without any additional fees, while non-Prime members would need to pay an a la carte fee per order on Amazon Prime Now.
Team
- UX Designer (Myself)
- UX PM
- 1 SDM, 15 Developers
- QA
My contribution
- UX Design - IA, Layout, Interactions
- Usability testing
- Tech support for launch
Year
2017