Core shopping features for in-store mode
Overview
Problem: Earlier, customers shopping in Amazon Fresh Stores didn't have a handy way to know if the product they are looking for is sold and available at the store. Customers either need to find their way to the product aisle, glance through the shelves or flag down an associate and at times get disappointed to find it's not there. Also, customers didn't have a handy way to know additional item information that one would refer while shopping online - especially making a buying decision for a newly discovered item or items on promotion.
Goal: To bring the core online shopping features for in-store customers.
Team
- UX Designer (Myself)
- UX PM
- 1 SDM, 8 Developers
- QA
My contribution
- UX Design - IA, Layout, Interactions
- Usability testing
- Tech support for launch
Year
2022
Methodology
Process
This V1 experience merges existing online data with physical store data to give customers relevant info at a glance, including an item’s in-store location.
Experience
Outcome
Initial results indicated that these core features are driving shopper engagement.
- In 5 weeks of launch, Search page views made up 9.3% of total ISM page views, and Detail Page views made up 10.1%, demonstrating the relevance of these features to ISM users.
- In same period, search page views increased from by +203% and detail page views increased by +306%